https://www.timothyparcell.com/about daily 0.75 2026-03-12 https://www.timothyparcell.com/gannett daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/6157a3f8-d85c-4459-ba68-1912ffe5a3af/Sallie+Logo+BW.png Gannett https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/e00177a1-1dda-42a3-b7f4-2b8378d98c86/13_WS_DASH_impact.png https://www.timothyparcell.com/gallery daily 0.75 2026-05-07 https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/02b78e56-8c9e-429a-a640-b7b0fba071c1/Baskin+-+Square.png Gallery https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/d068b0b2-b748-4739-a43f-1cd7ae91879b/dunkinfranchising-home.png Gallery https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/883bca97-948e-49cd-aaf9-c1e65eb4fbb3/Dunkin+-+Interior+Install.png Gallery Pilot Site Installation. Brockton, MA https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/7aa47ff2-ba1f-4fe7-bf80-01fe56b80c34/SapientNitro+-+Static+Details.png Gallery Test Creative. Detailed view https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/ba532f22-6149-48ff-9631-0329a6254fe2/Pitch+-+Proposal+-+Menu+Only.png Gallery Original Concepts. While leveraging existing assets we shared a bold perspective of what the new menu experience would become. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/73b6b30d-c8b9-4b4b-b33c-1bd27c1510f4/SapientNitro+-+Static+Menu.png Gallery Test Creative. This version utilized spacing, architecture, and typography from digital. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/02a0fe8f-bf01-4f62-90c9-194c3b563ee6/Pitch+-+Proposal.png Gallery Original Concepts. Dynamic multimedia and promotions guided guests as they waited to order or pick up. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/7a2483e9-b6cd-4548-b782-7bf45cbe842e/SapientNitro+-+Static+Longboard.png Gallery Static Menu. Longboard Format. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/b496edcd-1b21-4a9e-90ea-163be3e3dfe0/Pitch+-+UX+_+Design.png Gallery Original Concepts. From simple boxes into a rich multimedia menu experience. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/3c1690f2-bf9e-467f-8eea-049015c89b40/2012+Standard+-+Static+Menu.png Gallery Circa 2012. Static version post Combo section optimizations. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/0357fba5-9f27-49cd-a290-b948ddc94a8d/Legacy+1.png Gallery Static Menuboard Variation. Circa 2010-2011 https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/eb9ffcfa-c9de-4204-a234-c7345a674e94/2012+Proposal+-+Static+Menu.png Gallery Circa 2012. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/dc4afa8d-9843-4421-8d2f-93a430035c03/Legacy+2.png Gallery Static Menuboard Variation. Circa 2010-2011 https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/376f3633-53bd-4f29-806a-a0c717f6585f/Legacy+3.png Gallery Static Menuboard Variation. Circa 2010-2011 https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/cd643b2d-33b5-4950-a092-618653e82ac1/Southwest+Combo%40300x.png Gallery Pilot Creative. We displayed combos on white background to improve visibility and appeal. Microanimations allowed for brand expression. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/f15539e3-4474-4482-a45a-0b61ba61b038/Southwest%40300x.png Gallery Pilot Creative. Southeast Region. Local offerings, like the Kolache allow franchisees controlled customization. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/b4259e80-7d46-4084-b289-72e277291be9/Miami%40300x.png Gallery Pilot Creative. Miami Region. Limited Time Offerings and test products like the Chicken Sandwiches added easily. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/70d6657e-309f-4d3b-ac95-e50825558e3b/Northeast%40300x.png Gallery Pilot Creative. Northeast Region. Multimedia asset were developed with consideration for dwell time. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/6261da2f-974e-42b2-a29e-e6168ab6b5c7/Pitch+-+Local+Micromoments.png Gallery Original Concepts. Creating hyperlocal moments of celebration. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/f2ded855-6e71-4cde-9a6e-7996385ef36e/Pitch+-+QR+DD+Perks+Promos.png Gallery Original Concepts. Bridging the store and digital experiences via QR codes in 2010. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/1530797008687-O0ONQQWJ7JT0OTUV19ZP/INTL_Columbia_redesign_Board_B.jpg Gallery Phase 2 Creative. Bogota, Columbia https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/1530797009092-PFLR2GLODJZL0A489H1T/INTL_Columbia_redesign_Board_C.jpg Gallery Phase 2 Creative. Bogota, Columbia https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/1530797010814-3OEGJ6TE0R76XRJM34P7/INTL_Columbia_redesign_Board_D.jpg Gallery Phase 2 Creative. 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Highlights the impact of design by committee (and compliance). https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/bfe9d387-6472-49aa-b2b1-ff52e11b95ee/Frame%2B626625.png Sallie Mae: AXP Redesigned Page. Featuring a persistent call-to-action, subtle animation, and modern interactions. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/6cb6eefe-6b85-4957-ad6f-e1257b16a776/Frame%2B626626.png Sallie Mae: AXP Redesigned Requirements. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/486020f3-fa38-49f5-b12f-76f9e55833fd/Frame%2B626627.png Sallie Mae: AXP Redesigned FAQs. https://www.timothyparcell.com/baskin-robbins daily 0.75 2026-05-07 https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/330e0f86-26af-41a5-a88b-d97f77ce1852/Proposed+-+Home.png Baskin Robbins Homepage. Final version for development. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/02a61e93-0740-4db7-8d56-16b34a8eb317/Proposed+-+Home+v2.png Baskin Robbins Homepage Concept. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/48bf6139-78c3-433a-b7e9-f5bf4d84a010/Legacy+-+Home.png Baskin Robbins Legacy Homepage. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/1220bb18-662e-42a0-abc5-22a9b05e3cd5/Revised+-+Home+-+Store+Locator.png Baskin Robbins https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/1778134058605-KANG9M2WO3M6L25N0JS1/Revised%2B-%2BHome%2B-%2BSample%2BFlyouts.png Baskin Robbins Branded Moment/Surprise & Delight https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/02aeaf1b-5825-4d11-a154-6110b67f9aa7/SapientNitro+-+Ice+Cream.png Baskin Robbins Category Page Redesign. Ice Cream Flavors https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/3d08cc35-1d84-425c-b252-c6319add1a33/SapientNitro+-+Ice+Cream+-+Quick+View.png Baskin Robbins Ice Cream Quick View. Product Detail pages were not worthwhile. Nutrition information published elsewhere. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/bdbfb31e-a211-4179-a178-e3e09f3a2d00/Legacy+-+Flavors.png Baskin Robbins Legacy Category Page. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/9b2378e0-f037-4665-a432-da0af4720017/SapientNitro+-+Speciatlies.png Baskin Robbins Category Page Redesign. Secondary product offerings https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/c93ca21f-3453-4903-8291-15e26d1cb7f9/SapientNitro+-+Store+Locator+-+Details.png Baskin Robbins Store Locator Redesign. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/63d9f937-8995-46ac-8afd-abe5454f4104/Legacy+-+Find+a+Store.png Baskin Robbins Legacy Store Locator. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/1e809fa3-0d69-4563-9006-e815575bac27/SapientNitro+-+Store+Locator.png Baskin Robbins https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/a655cc30-da0c-41b3-9dc0-daa15611f353/SapientNitro+-+Store+Locator+-+Send+to+Mobile.png Baskin Robbins https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/93eac6d3-0d44-44ad-8804-d419b05a9c77/SapientNitro+-+Store+Locator+-+Text+Success.png Baskin Robbins https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/5251be0c-3f5b-4a95-9062-71f551a6cefd/SapientNitro+-+BC+Signup+-+Step+1.png Baskin Robbins Birthday Club Signup. Precursor to loyalty program. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/96692480-05b3-478f-aa59-98d72c0a63ea/SapientNitro+-+BC+Signup+-+Step+2.png Baskin Robbins Birthday Club Signup. Precursor to loyalty program. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/70d8803b-2517-4bcf-8612-3d59f4314dad/SapientNitro+-+BC+Signup+-+Step+3.png Baskin Robbins Birthday Club Signup. Precursor to loyalty program. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/3e61fbdd-fb8c-4577-89a3-177a5b5b142e/SapientNitro+-+BC+Signup+-+Step+4.png Baskin Robbins Birthday Club Signup. Precursor to loyalty program. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/46ae7f39-91c4-4623-8b56-805242b60797/Legacy+-+Cakes.png Baskin Robbins https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/9ff67c6b-e834-4bf3-8f6f-119c577463b7/Cake+Creator+-+Customize.png Baskin Robbins https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/7b161e1f-e67f-4587-a6fc-d9acaab08072/Cake+Creator+-+Message.png Baskin Robbins https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/5b5bf14c-fd75-4f57-a726-58f94000e5e1/Cake+Creator+-+Lights.png Baskin Robbins https://www.timothyparcell.com/baskin-robbins-1 daily 0.75 2026-05-07 https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/de6d0fc1-a069-4b0a-9bd4-909c33e413a6/dunkinfranchising-brandpower-laptop.png Dunkin Brands Franchising Website. History. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/d5446197-3f6f-4410-8cb7-dfbf55e819d5/dunkinfranchsing-process-application.png Dunkin Brands Franchising Application Start. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/d068b0b2-b748-4739-a43f-1cd7ae91879b/dunkinfranchising-home.png Dunkin Brands Franchising Website Homepage. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/289f2c4f-c241-48e8-b6a4-01fcb203cda6/dunkinfranchising-brandpower.png Dunkin Brands Franchising. Brand Value Proposition. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/6a0aab70-ae47-414e-a6e1-a3f3185ecf58/Dunkin_Enrollment_Dash.jpg Dunkin Brands Enrollment. Dashboard. Modified from existing functionality to reduce number of pages needed to complete tasks. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/f7997152-fb3b-421d-aebc-19d1db288747/Dunkin_Wires_Select.jpg Dunkin Brands Enrollment. As a back-of-house system, XD worked directly with developers to implement. https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/b5173c36-763e-46f7-9a06-4e06a883536f/Dunkin_Enrollment_Enroll.jpg Dunkin Brands Enrollment. Franchisees opted into (and paid fees) for additional programs (i.e. Business Intelligence, K-Cup Retail) https://images.squarespace-cdn.com/content/v1/5b3b4a58cef372fc782273d0/76d6c8f8-d2c8-4c4c-bf9b-d2a5f9dadf00/Dunkin_Enrollment_Accept.jpg Dunkin Brands Enrollment Acceptance. 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