The company’s flagship product, Roomba, launched with a companion control app for iOS (and later Android) but wasn’t gaining noticeable share in the vacuum category. Interest seemed to die once the early adopters got their model. We were challenged to understand how owners were using the application and uncover future potential features that would deepen engagement and broaden the company’s sphere of influence.

Over the course of three research (Ethnographic Interviews, Remote Survey and Moderated Prototype Testing) and one design phase we discovered which current features owners loved and what functionalities had not been tapped into yet.

Creative concepts explored personification, gamefication and visualization with surprise and delight moments as seen in the screens to the left.

The detailed findings paved the way for some of the latest features now available to owners. We’re most excited about the ability to get the map of your home.

Role: Experience Strategy & Design // Creative Direction // Primary Research