As the digital and media agency of record for First Citizens Bank, we’re responsible for a lot of the marketing that the bank does.

In late 2016, we partnered with the brand agency and famed director Errol Morris to produce a new television campaign that focused on the pride that the bank associates had for their employer.

Coming out of that campaign, we began to think about ways we could make people feel a stronger connection with the bank and realized that the success of the campaign was not in the execution, but in giving voice to a group of people that loved to have conversations.

The pitch was simple, “Bank associates read the answers to FAQs.” That simple idea sparked a thorough research effort and our final skill, one that elevates the brands attributes and provides utility to all.

Role: Creative Direction // Experience Strategy & Design // Content Strategy // Copy & Code