The connective tissue of business within the city of Boston, the GBCC asked us to redesign their website. As we started our efforts it became clear that technology wasn’t going to drive recruitment and engagement.

Our strategy highlighted the organization’s strong leadership and latest initiatives to support and grow young professionals. As our discovery phase was wrapping up, we began to push them to rebrand. The previous branding focused on the word ‘Chamber’ and conveyed a feeling on exclusivity that wasn’t in-line with the organization’s new charter.

The new branding created a bold mark and infused the legacy of the city and organization with more vibrant and modern colors and art direction. Combined with some customization on the site and new programming, we helped them recruit new members and excite the broader business community.

This new work culminated in a full page ad in the Boston Globe that celebrated their new approach.

Role: Experience Strategy & Design // Brand Strategy // Creative Direction